Invoca’s 2025 benchmark of more than 60 million home-services calls found that only 52% of calls across the sector are answered by a live person — rising to 73% once a call runs past thirty seconds, which is roughly how long it takes to say where the water is coming from. Ava is the live person on the other end of that first thirty seconds, every time.
Roughly half of all home-services calls never reach a live person, per Invoca’s 2025 benchmark. This is the order the four take the ones that do.
Address, problem and urgency are captured on the first call, and the visit is booked — emergency dispatch for an active leak, next available slot for anything that can wait.
Visit bookedService-call fees, what is included, and what to do while waiting, explained consistently rather than through a hold queue.
Desk stays freeA repipe or water-heater quote is followed up across SMS and email for as long as the decision takes, instead of going quiet after the estimate is emailed.
Still in contactAnnual flushes, warranty questions and maintenance reminders are handled in the window where the answer still matters, closing the gap after the invoice is paid.
Gap closedA leak does not wait for the office to open, and the caller is not shopping on price when water is coming through the ceiling. Ava answers, captures the address and the problem, and books the emergency visit — or the next available slot for something that can wait until morning.
A water heater replacement or a repipe is a $500-plus decision, not a same-day panic call, and it gets shopped around. Tessa follows up on the estimate across SMS and email while the homeowner decides, instead of the quote going cold after one phone call.
Russell manages the interactions after the job is done — warranty questions, annual water-heater flushes, the maintenance work that keeps a customer calling you instead of searching again next time.
Generic voice AI fails in specific ways in every industry. These are the three that matter in plumbing companies, and how they are handled during setup.
Active water damage and a slow drain are not the same call. Dispatch priorities are configured during setup, so genuine emergencies are flagged for the next available truck instead of sitting behind routine requests.
Fixture type, water shutoff status and the specific symptom are captured on the call, so a plumber arrives with a starting diagnosis rather than a name and an address.
You define what the AI must never handle alone. Anything past that line is routed to a named person with the full transcript attached, rather than being guessed at. Human oversight is a design requirement, not a fallback.
Setup is $3,000 per AI Employee, or $10,000 for four under the Go All In plan. Published on the pricing page, not held behind a form.
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Bring your call log to the call and we will work through your actual numbers rather than an industry average.
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