Most writing in this category cites another article that cites another article. When we publish a number, the source is named, and when we cannot trace one we say so instead of quoting it anyway.
How much revenue do dental practices lose to missed calls? Here is the full math, every input sourced, and why most published figures are wrong.
Real estate missed calls cost brokerages commissions, not just leads. What NAR's data shows about how buyers really pick an agent — and the gap it leaves.
AI Employee vs chatbot: four real differences — trained on your business, tested against your own scenarios, takes actions in your systems, scoped to one job.
Loan officer missed calls cost more than a missed call anywhere else. Why lending runs on a shorter clock, what is actually sourced, and what nobody can prove.
Why coaching leads go cold: what the research actually shows about the first 48 hours, the weeks after, and the follow-up statistic nobody can source.
Med spa after-hours bookings: what the data actually shows about evening enquiries, which popular industry stats are unsourceable, and what to measure yourself.
Law firm missed calls cost cases, not just leads. Only 40% of firms answer a prospective client's call — here is the sourced data and what to do about it.
This category is unusually full of numbers that nobody can trace. Our own earlier material was not immune to it, which is why these rules exist and why the most recent post corrects two figures we had previously published ourselves.
Every statistic carries the study, the sample size and the year. Where a number turns out to be an article citing an article citing nothing, we say so in the post instead of repeating it. The widely-quoted “85% of callers will not leave a voicemail” figure is the clearest example — we went looking for the original study and could not find one, so it does not appear anywhere on this site.
The two largest published datasets on dental call handling both come from companies that sell call software, sampling practices that had already installed call tracking. That is the best available evidence and we use it — but we say plainly that it is not an independent audit rather than presenting it as one.
A year of missed calls at a typical practice costs roughly $25,000 in first-year production, not the six-figure sum this category likes to headline. The six-figure figure is real but it is lifetime value, compounding over a decade. We publish the smaller number because it is the one you can take to your accountant.
