NAR’s own research puts it plainly: 75% of buyers interview exactly one agent, and 95% rate responsiveness "very important" in choosing that agent. There is, in most cases, no second chance to make the first call. Ava is the one who answers it.
Most buyers only ever have one real conversation with an agent. This is the order the four make sure it happens.
The lead is qualified and the showing is booked while the buyer is still looking at the listing, instead of the enquiry sitting until the next business morning.
Showing bookedFinancing pre-approval, what an offer needs, and how the timeline works, explained consistently rather than through a string of texts.
Questions clearedListing alerts and check-ins continue across SMS and email for as long as the search takes, so the buyer stays with you instead of drifting to the agent who called last.
Still in contactPast clients approaching the point where they are statistically likely to move again are worked from your database automatically.
Database workedA portal lead arrives with the buyer already looking at other listings and, per NAR, wanting to be notified the moment new ones appear or a price changes. Ava answers, qualifies the search, and books the showing, instead of the lead going to whichever agent’s app happened to be open.
The median home search takes ten weeks, and NAR’s data shows 71% of buyers want their agent to call them personally about new activity. Tessa runs that cadence across SMS and email for the length of the search, so a buyer never goes quiet waiting to hear about a listing.
The median seller now stays in a home 11 years before selling — an all-time high, per NAR. Grant works your past-client database on that timeline, reopening the conversation when a former buyer is statistically due to become a seller.
Generic voice AI fails in specific ways in every industry. These are the three that matter in real estate brokers, and how they are handled during setup.
Budget, timeline, must-haves and pre-approval status are captured on the first call, so a showing is booked with real qualification behind it, not just an address and a time.
Contract terms, negotiation strategy and pricing recommendations stay with you. The AI books the conversation and captures the details that inform it — the boundary is set during setup.
You define what the AI must never handle alone. Anything past that line is routed to a named person with the full transcript attached, rather than being guessed at. Human oversight is a design requirement, not a fallback.
Real estate does not have a defensible missed-call-cost figure the way dental does, and we are not going to invent a commission percentage to build one — NAR’s 2024 practice changes ended any standard, defensible commission rate. What the data does show is how small a buyer’s actual shortlist is.
Worked example
| Buyers who interview exactly one agent | 75% (NAR Exhibit 4-6) |
| Buyers who interview two | 16% (NAR Exhibit 4-6) |
| Buyers rating responsiveness "very important" | 95% (NAR Exhibit 4-8) |
| Median existing-home sale price (Jul 2026) | $431,400 (NAR) |
91% of buyers form their entire agent shortlist from one or two conversations. That means the call that goes to voicemail is not a fraction of a pipeline lost — for three out of four buyers, it is the only conversation they were ever going to have with an agent. We are not attaching a commission dollar figure to that, because there is no longer a defensible standard rate to multiply by. The transaction at stake is real; only the arithmetic past this point is yours to run, against your own numbers.
Setup is $3,000 per AI Employee, or $10,000 for four under the Go All In plan. Published on the pricing page, not held behind a form.
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Bring your call log to the call and we will work through your actual numbers rather than an industry average.
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