31–38% of inbound calls go unanswered
Peerlogic (4,280 calls / 26 practices, Feb 2026) and Patient Prism (11.5M calls / 8,280 locations, 2025)
Both vendors sell call software and sample practices that already installed call tracking. Best available, not independent audits.
Roughly 30% of inbound calls are new-client calls
The input most published figures skip — which is what inflates the headline numbers
A missed call is not the same thing as a missed new client.
New-client calls book 21–25% of the time
Patient Prism (21 bookings per 100 calls) and Peerlogic (25.2%) — both dental call-tracking datasets
Even answered calls book about a quarter of the time. Whatever your industry, replace this with your own rate.
$685 average annual per-customer value; $4,500–$6,500 lifetime
American Dental Association Health Policy Institute, Medical Expenditure Panel Survey — dental-industry data, the best published figure of its kind we could find
It is a default, not a claim about your business: every industry on this site has its own number, and this input exists so you can put yours in. The widely-quoted "$300–$600 lifetime value" figure is first-visit production, not lifetime value.
Responding within five minutes makes contact ~100x more likely
MIT Lead Response Management Study, Dr. James Oldroyd (MIT Sloan School of Management, with InsideSales.com), 2007 (100,000+ call attempts)
Also 21x more likely to qualify the lead, versus waiting 30 minutes. Deliberately not converted into a dollar figure anywhere on this page — see below.
Roughly a third of missed calls arrive outside business hours
No defensible published study exists. Industry estimates put after-hours volume between a quarter and nearly half of inbound calls; 35% is the midpoint of that range and nothing more.
This is the one input on this page we cannot source. It is an editorial estimate, it is yours to change, and it only decides how the total splits between two AI Employees — it never changes the total itself.