A residential solar system averaged $2.48 a watt in 2025 — about $29,000 for a typical 11.7kW system before incentives, according to EnergySage’s own marketplace data — and homeowners do not buy one from the first installer who calls back. They compare. Tessa is the reason your quote is still in that comparison three weeks later.
Solar is not a same-day booking business — it is won or lost across a multi-week comparison. This is how the four cover that window.
Roof details, usage and timeline are captured on the first contact, and the site assessment is booked — the step every solar deal starts with.
Assessment bookedWhat the tax credit is worth, how financing options compare, and what the price-per-watt includes, explained consistently rather than through a callback queue.
Questions clearedFollow-up continues across SMS and email through the weeks a homeowner spends comparing installers, so a slow response is never the reason you drop out.
Still in contactProspects who stalled mid-comparison or were not ready at the time are worked from your CRM rather than written off.
Database workedAva answers the enquiry from your website or a lead form, captures the roof and usage details, and books the site assessment — the step every solar deal starts with, regardless of which installer eventually wins it.
EnergySage’s own data shows homeowners who shop save real money — 20% below the national average is typical, and competitive bidding can save $10,000 or more. That means most homeowners are genuinely comparing installers, not just collecting one quote. Tessa runs the follow-up across that entire window, so being slow to respond is never the reason you drop out of consideration.
Tax credits, financing terms and what the price-per-watt actually includes are the questions that stall a solar decision. Kai answers them the same way every time, so a prospect is not waiting on a callback to move to the next step.
Generic voice AI fails in specific ways in every industry. These are the three that matter in solar companies, and how they are handled during setup.
Roof orientation, shading, current utility bill and system-size interest are captured on the call, so the site assessment starts from real information instead of a bare address.
Solar pricing depends on a site assessment. The AI captures interest and books that step — it does not attempt to close a system size and price before anyone has looked at the roof.
You define what the AI must never handle alone. Anything past that line is routed to a named person with the full transcript attached, rather than being guessed at. Human oversight is a design requirement, not a fallback.
Solar does not behave like a missed-call business — it behaves like a multi-quote shopping process, and the numbers below are EnergySage’s own marketplace data, not an invented "X% choose whoever responds first" statistic.
Worked example
| Median system price before incentives (11.7kW, 2025) | ~$29,000 ($2.48/watt) |
| Share of quotes between $2.00–$2.75/watt | ~55% |
| Typical savings from shopping multiple installers | $3,000–$5,000, up to $10,000 |
This is not a "you lose the deal if you are six minutes slow" argument — nobody has published that number for solar, and we are not going to invent it. It is simpler than that: homeowners are comparing installers because the market rewards them for it, and a comparison only includes the installers who stayed reachable through it. A $29,000 job does not go to whoever answered fastest. It goes to whoever was still in the room when the homeowner was ready to sign.
Setup is $3,000 per AI Employee, or $10,000 for four under the Go All In plan. Published on the pricing page, not held behind a form.
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Bring your call log to the call and we will work through your actual numbers rather than an industry average.
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